Zach Verdin is a fourth-generation Los Angeles Jew born on Texas soil. He produces commercially viable artifacts such as art, networks, media, online cultural spaces, and alternative marketplaces. Currently, his studio work centers on revealing and reshaping the forces that drive culture in America. His work is inspired by the American people, its places, and the flow of information, ideas, products, and politics that are created as a result of the shifting of power towards knowledge-based economies and areas of dissonance and convergence in the culture wars.
He is the Head of Growth and Innovation at the Knowledge Futures Group, an initiative originally out of MIT that is building public digital infrastructure for compounding knowledge. Prior to KFG, his work focused on the impact of information warfare—on society, geopolitical groups, countries, Fortune 100 companies, and Presidential campaigns. He has supported rural civil society groups in their efforts to counter propaganda and disinformation, authored a report that identified coordinated attempts to divide the Black community in the US for the current Vice-President, and co-authored a report exposing an extensive network of Twitter accounts that were coordinating to influence the conversation about voter fraud leading up to the 2018 midterm elections.
He was also a co-founder of NewHive, which was a multimedia publishing platform and community for internet art that at its peak was used by over 11 million people around the world. He is most proud of the artists NewHive supported during that time, and the role the company played in championing internet-based art at a time when it was still marginalized by the institutional art world. He has worked both domestically and internationally on matters of propaganda and disinformation and was part of a coalition of technologists and nonpartisan political operatives who volunteered to protect the Special Counsel investigation of former President Trump
His work has been featured in the New York Times, Bloomberg, Buzzfeed, Fast Company, The Verge, Rolling Stone, and a QAnon drop from Q accusing him of being part of the Silicon Valley Illuminati.